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The hero and the outlaw : building extraordinary brands through the power of archetypes

by: Mark, Margaret

Publication date: 2001
Topics: Product management, Brand name products, Brand name products -- Marketing
Publisher: New York : McGraw-Hill
Collection: internetarchivebooks; nationaluniversity; printdisabled
Contributor: Internet Archive
Language: English
Item Size: 970.5M

xii, 384 p. : 24 cm

Includes bibliographical references and index

Access-restricted-item: true
Addeddate: 2023-07-14 20:10:11
Associated-names: Pearson, Carol, 1944-
Autocrop_version: 0.0.15_books-20220331-0.2
Bookplateleaf: 0003
Boxid: IA41021116
Camera: USB PTP Class Camera
Col_number: COL-2513
Collection_set: printdisabled
External-identifier: urn:lcp:herooutlawbuildi0000mark:epub:75f323a5-b2b6-40e0-ab07-4806b3d64a4e
urn:lcp:herooutlawbuildi0000mark:lcpdf:1ccb89eb-83c2-44c1-bd02-49880877a5be
urn:oclc:record:1391551244
Foldoutcount: 0
Identifier: herooutlawbuildi0000mark
Identifier-ark: ark:/13960/s273mgj8krw
Invoice: 1652
Isbn: 0071364153
Lccn: 2001274378
Ocr: tesseract 5.3.0-3-g9920
Ocr_detected_lang: en
Ocr_detected_lang_conf: 1.0000
Ocr_detected_script: Latin
Ocr_detected_script_conf: 1.0000
Ocr_module_version: 0.0.21
Ocr_parameters: -l eng
Old_pallet: IA409510
Openlibrary_edition: OL3968253M
Openlibrary_work: OL6224455W
Page-progression: lr
Page_number_confidence: 100
Page_number_module_version: 1.0.3
Pages: 410
Pdf_module_version: 0.0.23
Ppi: 360
Rcs_key: 24143
Republisher_date: 20230714173047
Republisher_operator: associate-ruffamae-precillas@archive.org
Republisher_time: 181
Scandate: 20230707215220
Scanner: station40.cebu.archive.org
Scanningcenter: cebu
Scribe3_search_catalog: isbn
Scribe3_search_id: 0071364153
Source: removed
Tts_version: 5.8-initial-109-gf9f3447a
Worldcat (source edition): 46282855

Full catalog record: MARCXML

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Uploaded by station40.cebu on July 7, 2023

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